Product Distribution
A simple web guide for founders moving from idea to validation, launch, growth, retention, referrals, and repeatable acquisition.
Main idea: distribution is not what you do after launch. It starts when you choose a reachable problem and continues until customers bring you more customers.
The journey
- Concept
- Validation
- Market definition
- Positioning
- Launch
- Growth
- Retention
- Advocacy
- Repeatable acquisition engine