Guide / Finding the Right Problem
Why now?
What it means
Timing explains why the opportunity is becoming easier, more urgent, or more valuable now than it was before.
The useful version of this topic is not theoretical. It should change something visible: the customer you choose, the words on the page, the offer in the email, the onboarding step you remove, or the metric you watch every week.
A good test is whether a founder could use this page and do something before lunch. If the answer is no, the topic is still too abstract.
Actions
Start with the smallest action that creates contact with reality. For early distribution, reality usually means a buyer, a user, a search result, a conversation, or a payment.
- Collect market shifts that make the problem worse or easier to solve.
- Use reports and customer interviews to validate the trend.
- Tie positioning to the change customers already notice.
Measure
Measure the signal closest to customer progress. Vanity numbers are allowed only if they predict something better later.
- Search growth
- Budget movement
- Customer mentions of the trend
Template
Assumption: [what we currently believe] Evidence: [what customers have said or done] Action: [one practical thing to try] Owner: [who will do it] Metric: [how we know it worked]