Guide / Phase 6: Launch
Public Relations
Package the product story so writers, podcasters, creators, and partners can explain it clearly.
Why it matters
Package the product story so writers, podcasters, creators, and partners can explain it clearly.
At this stage, the danger is usually not lack of effort. It is effort pointed at a vague customer. A founder can spend weeks writing posts, polishing pages, and sending emails, and still learn almost nothing if the market definition is soft. The job here is to make the next move smaller and sharper.
Use this chapter to turn the launch stage into a decision: who to talk to, what to test, what to publish, what to measure, or what to stop doing.
How to apply it
Write the assumption in plain language first. Then look for customer behavior that either supports it or embarrasses it. The embarrassing evidence is often the useful evidence. It tells you where your story, channel, pricing, or product is still pretending.
Do not try to make this chapter perfect. Try to make it operational. One customer conversation, one landing page edit, one new search page, or one better demo is enough if it makes the next signal clearer.
Template
Audience: [who should care] Launch story: [why this matters now] Assets: [screenshots, demo, founder note, customer proof] Channels: [where it will be posted] Follow-up: [who replies, who books calls, who tracks leads]